Written and styled by Alice Northrop

Photographer: Richard Wilkinson

Working as part of Infinity Shrewsbury to support Shrewsbury BID.

The gift guide was one of the most ambitious projects undertaken for this client and has been one of the most rewarding to date.

After the proposal for a gift guide was agreed with the client, over 183 businesses were approached personally for items to appear in the guide.

Flat lays with the items were photographed over three days, with the town divided into nine areas, with a flat lay for each.

To accompany the photography, information on where to eat, drink, stay and do was included for each area, with an introduction to the town and travel information included.

55,000 copies of the comprehensive and beautiful guide were printed and distributed, with fantastic feedback from independent and national retailers, many of whom sold out of their featured products.