Directed and produced by Alice Northrop

Videographers: Pete and Simon at 7 Video

Soundtrack: Joe Seager

Working as part of Infinity Shrewsbury to support Shrewsbury BID.

The video was produced as part of a stand out Christmas campaign for the Shrewsbury BID. Scripts, characters and venues were chosen to display the authentic Shrewsbury that everyone knows and loves, with fantastic engagement on both social media and the press.

A song was written by singer/songwriter Joe Seager, using inspiration from the copy written in the Christmas Gift Guide.

Combined with a comprehensive PR and social media campaign, the video gained over 210,000 views in the Christmas period alone.