Kraken seek to sustainably promote sailing in natural environments for everyone, and believe that we are under an obligation to leave the world in a better state than when we found it.

On the website, you will find adventures for every level of sailing ability, from complete beginner to the more experienced. With professional crew onboard every trip, you will always be in safe hands.

The project consisted of the following:

1. Tone of voice established for all website content.

2. Live Spreadsheet of trips worked through so all trip content followed tone of voice.

3. All other web copy written to tone of voice.

4. Liaison with the team and graphic designer on all content, to fit copy to wire frame as well as helping to influence the web design.